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July 16, 2015

Watch Nike’s New “Short A Guy” Ad

Wieden + Kennedy has unveiled a new commercial for Nike entitled “Short A Guy”, which follows a young kid as he plays multiple sports for multiple teams, all of which are “short a guy”. Stars in the spot include Mike Trout, Garrett Richards, Misty May-Treanor, Miles and Lyle Thompson, Mia Hamm, Andrew Luck, and Anthony Davis.

“Nike is about providing you with the gear and services you need to be the best athlete you can be,” says David Schriber, Nike’s vice president of marketing for North America. “The ‘Short A Guy’ film and the #TakeonTJ campaign will drive people to our Gear Up hub on Nike.com, where they will find the best of Nike waiting to help them gear up for greatness this summer.”

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The Woman in the Viral NYC Catcalling Video Is Suing Its Creators

The video may have helped raise awareness of the catcalling issues women face all over the world, but according to TMZ the star of it, Shoshana Roberts, is suing anti-street harassment group Hollaback! for $500,000 due to the rape threats, death threats, and online abuse she’s received since it was released.

Roberts was found through a Craigslist advert and was allegedly only paid $200 for her work, despite the fact that the nonprofit received donations and ad revenue.

“It’s frustrating when the nonprofit gets donations, and the director gets ad revenue, and I get people wanting to slit my throat,” she said, adding that the company violated her civil rights by creating and releasing videos containing “creative content, performance, image, likeness and persona for the purposes of advertising or trade without her prior written consent.” Google has also been brought into the despite for using the clip without her permission and/or parodying the video.

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labels: Film


Trailer: Narcos – A New Netflix Original Series

Netflix has released the first full trailer for its new original series Narcos. It’s based on the true story of the U.S. and Colombian law enforcement effort to battle the Medellin cartel – the group ruled by infamous drug lord Pablo Escobar. Set in the 80s, the intense clip gives a glimpse into the brutal cocaine-fueled drug wars which took place. It stars Wagner Moura, Boyd Holbrook, and Pedro Pascal. Watch above.

All episodes of Narcos will be available on Netflix from August 28.

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labels: Film,Trailer


An Origami Pot That Expands As The Plant Grows

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For the average urban gardener, repotting a plant multiple times as it grows from seed can be a bit of a time-consuming and messy nightmare, which is why London-based design studio Studio Ayaskan has created an origami pot that can self-expand as the plant grows, only needing to be topped up with soil.

“The life cycle of a plant is a transformation, from an early seed to its full grown size; the blooming of a flower, the unfolding of a leaf, the branching of the roots,” say Studio Ayaskan. “This process is what Growth aims to capture within a plant pot.”

For now, the the Growth pot is just a concept, but Studio Ayaskan are working on putting it into production soon.

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A Man Sings in 15 Different Places To Show the Effect of Acoustics

Director Vincent Rouffiac has worked with singer Joachim Müllner to create a short video demonstrating the huge effect acoustics can have. The same song is sung in 15 different environments, from a grand cathedral to an anechoic chamber, with no artificial reverb added. Watch above.

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labels: Music


July 7, 2015

Coca-Cola Removes Its Logo in the Middle East for Ramadan

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The world as we know it has gone pretty far this year to fight for equality and tolerance. Coca-Cola is riding the zeitgeist in a new campaign that sees the soda giant removing its labels in the Middle East to send the message that labeling cans is fine, but labeling people is not.

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The limited-edition label-free cans carry the iconic Coke stripe and the words, “Labels are for cans, not for people.” What they don’t carry is the brand logo and name. The label removal coincides with the Muslim month of fasting, Ramadan, that ends on the evening of July 17.

“In the Middle East, a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences,” says the Dubai-based agency FP7/DXB, according to Campaign India. “And that we are all basically just the same—human.”

(more…)

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June 19, 2015

Event Recap: Victor Cruz, Lance Gross & AJ Calloway at HBO’s Ballers Reception

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Last Friday night, HBO and the American Black Film Festival (ABFF) hosted an invite-only reception to celebrate the network’s new series Ballers, which stars Dwayne Johnson. Held at The Skylark in the heart of midtown Manhattan, guests enjoyed a view of the city skyline while sipping cocktails and enjoying hors d’oeuvres. Professional athlete and Ballers guest star Victor Cruz was in attendance, lounging with a few friends near the DJ booth. Guest for the night included Dule Hill, who stars in the show, actor Lance Gross, actor Cory Hardrict, TV personalities Bevy Smith and AJ Calloway, and more. DJ Wonder provided the evening’s soundtrack.

(more…)

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labels: Film,TV


Event Recap: Chevrolet Celebrates Father’s Day With Short Films with Legendary NYC Fathers

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Earlier this week, Team Epiphany and Chevrolet held a film screening here in New York City at Soho House where the occasion was in celebration of fathers everywhere with the premiere of its two Chevy Sons + Daughters short films. Each feature documents the role of fatherhood in the lives of influential native New Yorkers: legendary graffiti artist Futura with his writer daughter Tabatha McGurr, and DJ/producer Stretch Armstrong with his art-dealer and collector father Armand Bartos.

(more…)

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labels: Film


Event Recap: Carmelo Anthony Previews New Maserati Zegna Options

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“Made in Italy” Maserati + famed fashion designer Ermenegildo Zegna revealed the new Ghibli and Quattroporte Ermenegildo Zegna options packages inspired by their Italian heritage throughout Northern Italy this week. Catering to the customer who embodies “The Absolute Opposite of Ordinary,” Maserati’s chic new Ermenegildo Zegna options packages allow customers to further tailor the interiors of their Maserati Ghibli or Quattroporte sedans to fit their preferences.

(more…)

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June 1, 2015

Google Taps Levi’s For Project Jacquard Wearable Tech

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At the Google I/O developers conference in San Francisco last week, Google once again proved that there is nowhere it won’t go. Meet Project Jacquard, its new high-tech fabric system that brings together designers and developers to integrate its connected touch-sensitive textile technology into their products. Its first wearable tech client: Bay Area neighbor Levi’s, in an innovative blend of a heritage brand with fashion-forward ambitions and a relative upstart with designer ambitions.

(more…)

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labels: Fashion


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