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May 20, 2015

Heineken Hits a Branded Content High Note with Bossa Nova Documentary

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As part of its “Cities of the World” campaign, Heineken chronicles the rise, fall and current comeback of Bossa Nova music with an intimate look at Beco das Garrafas—the vibrant cultural epicenter of the Brazilian music movement.

Translated as “Bottles Alley,” Beco das Garrafas highlights a collection of legendary bars and nightclubs on Rio de Janeiro’s Duvivier Street that are experiencing a renaissance. In partnership with the Hands Agency, Heineken has been working to revitalize the area since 2014.

The documentary, directed by Brazilian filmmaker Paula Trabusi, captures a sense of nostalgia for a time gone by and as well as a powerful optimism for the future. It starts with interviews with locals who lived through the genre’s heyday in the 1950s and 1960s. Neighbors and patrons reminisce about the moment in time when Beco das Garrafas was launching the careers of music legends like Elis Regina, Wilson Simonal and Lennie Dale, and residents were throwing bottles out on the streets in protest of the loud music and riotous energy emanating from the bars—hence the name.

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posted by: Limité Staff
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labels: Music


May 19, 2015

Shwood & Stanley Adventure Pack

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Shwood introduces the Shwood x Stanley Adventure Pack.

A Stanley thermos represents three things: ruggedness, reliability and adventure. Carried for over 100 years by everyone from forest firefighters to weekend campers, Stanley products show up wherever top performance or a hot beverage are required. The Shwood x Stanley Adventure Pack includes two modern adventure essentials: a Stanley Classic Flask and a pair of Shwood titanium sunglasses— both finished in the classic Stanley “hammertone” texture.

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Michael Jordan and Rihanna Defend Their Names

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Michael Jordan has spent decades crafting his image as a winner. That apparently isn’t helping in China, where he is embroiled in a legal fight over his own name that he will likely lose.

In China, the former Chicago Bulls star is known as “Qiaodan” (pronounced “Chow Dan” in a phonetic translation of his surname) so Jordan was not happy when Qiaodan Sports appeared on the scene there. His lawyers have been battling Qiaodan for using his name and his old number, 23, in a legal spat that dates back to 2012.

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FAO Schwarz to Close Its Flagship Fifth Avenue Store

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New Yorkers and the 50 million people who visit the Big Apple each year have been able to pick up a toy or two at FAO Schwarz since 1870. That streak will come to an end on July 15, when Toys”R”Us, which has owned the brand since 2009, shuts down its flagship location on New York’s Fifth Avenue near the southeast corner of Central Park.

There will, however, still be an FAO Schwarz boutique inside the Toys”R”Us, store in Times Square, a popular destination for tourists with kids, mostly because of the indoor Ferris wheel located there.

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posted by: Limité Staff
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labels: Lifestyle


May 13, 2015

Coca-Cola Designed Cans & Bottles for the Blind

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Coca-Cola’s ‘Share a Coke’ campaign, which debuted in 2011 and has since rolled out in over 80 countries, recently added more names and more packages by swapping out its iconic logo on cans and bottles for 1,000 of America’s most popular names. As well as extending the campaign to include four times as many names as before, the brand has introduced the personalization in Braille.

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The Humanae Project by Angélica Dass – Photographing Every Skin Tone in the World

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Brazilian artist Angélica Dass’ ambitious, on-going Humanae project seeks to capture a portrait of every human skin tone on earth, matched to a Pantone shade.

The Humanae Tumblr shows a collection of portraits taken against the background of a Pantone color that matches each subject’s skin tone. It’s a beautiful display of diversity, and an opportunity to see the nuances that live beyond our limited perception of race and ethnicity.

Angelia-Dass-

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Nintendo To Bring Theme Park To Universal Parks & Resort

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Mario statue via Shutterstock

Nintendo is taking the step to reality even a bit closer with the addition of their theme park rides coming to Universal Parks & Resort. The legendary gaming and tech company made the announcement to begin working with Universal which marks another movement of improving interaction with fans, who will be able to see their favorite characters in the park alongside other attractions.

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May 12, 2015

Levi’s(R) Commuter for Bike to Work Day

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The weather is nicer, the breeze feels better and that usually means the sight of more cyclists around town. Bike to Work Day is Friday, May 15th and our friends at Levi’s share their Commuter™ collection, for the day-to-night work commute. The collection equips women and men with technically advanced apparel that allows them to ride with comfort, coverage and safety.

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labels: Fashion,Sports


Fjällräven introduces the High Coast Collection

bigsursurftrip(563of908)Photographed by Joel Bear 

Swedish heritage brand Fjällräven introduces the High Coast Collection, a lightweight line of versatile outerwear designed for warm weather adventures. Built from the brand’s High Coast material, a new polyamide and organic cotton fabrication, the outerwear is packable, weather resistant and quick to dry. The High Coast material is treated with a fluorocarbon-free wax for water resistance and additional Greenland Wax (Fjällräven’s proprietary weather proofing agent) can be added to the pieces to enhance protection properties. Offered in an anorak and full zip jacket silhouettes, the outerwear designs are equipped with adjustable hoods, elastic binding at the sleeve cuffs, and drawcord bottom hems to help further seal out the elements. The anorak version has a large kangaroo pocket that doubles as a pack bag, while the full zip design has a vertical chest pocket to keep essentials within reach.

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May 11, 2015

“Oz’s” Craig muMs Grant stars in a Brooklyn short, LAZARUS, by Kate Cortesi

by Limité Staff

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An underground record shop in Bedford-Stuyvesant is the setting for a recent production by Brooklyn director, Kate Cortesi. Israel’s Record Shop, residing in the basement of 1118 Fulton Street, provides a unique and authentic setting for a powerful story about a young man named Lazarus. To enter, you descend below street level, between a pair of metal trap doors, down some stairs, through a beaded curtain into this vault of vinyl that lives underneath the sidewalk.

LAZARUS is set during hot summer day on Fulton Street, when Lazarus, a local teen drops in to Israel’s shop. Strains of sweet funk and soul fill the air with a mellow soundtrack, compelling Lazarus from the sidewalk; and he will make a friend — and lose him nearly as fast — as he learns the true price of getting something for nothing.

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labels: Film


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