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September 21, 2012

3,400 Cigarettes Spell “Flavor” by Camilo Rojas

Flavor is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms.

This piece was created using over 3,400 cigarettes that spell the word flavor. The cigarettes are half smoked showing the nicotine in them; in total, this piece has a size of 28″ H x 44.5″ W. Conceived out of the idea to criticize the cigarette industries for marketing products that are detrimental to people’s health and to expose the deceitful nature of advertising by turning companies’ messages into their opposite of their marketing objective.

posted by: Tyler Durden
to a friend
labels: Art & Design

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