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September 6, 2012

Coca-Cola’s presents “What Can Your Coca-Cola Become”

Johannes Leonardo introduces Coca-Cola’s new creative platform “What Can Your Coca-Cola Become” with this music video-like spot directed by Logan and Sons’ Emily Kai Bock that turns the caps of Coke bottles into a vehicle for dance and play. Looking like they stepped out of a Project Runway challenge, teenagers adorn the soles of their shoes and clothing with the metal toppers, turning their gear into tap shoes and musical instruments that come alive in the streets of Toronto. The Canadian campaign also includes an online video contest inviting the audience to make their own music from the world around them.

posted by: Limité Staff
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labels: Film,Lifestyle

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