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December 18, 2012

Bacardi Celebrates 150 Years With Time Capsule


Bacardi turned 150 years old this year and after a slew of celebrations in the past 12 months that have surely left its 6,000 employees a bit hungover from time to time, the company threw one more party last week. This one commemorated the creation and burial of a Bacardi time capsule that will be opened in 50 years.

So what’s in the futuristic stainless-steel capsule that has been registered with the international Time Capsule Society and stands six feet long and is a foot wide? What will the great citizens of our planet unearth in 50 years? Well, there’s a “photograph of the remarkable gathering of nearly 500 members of the Bacardi family, representing eight generations, captured in a single moment encircling the iconic Bacardi bat logo at the family’s 150th anniversary party in Puerto Rico,” a press release states,” along with a “commemorative medal honoring Bacardi rum as the ‘World’s Most Awarded Spirit,’ an honor achieved with nearly 600 awards for great taste, quality and innovation.”

Other Bacardi gear mementos being saved for posterity include notes from employees around the world, various ad campaigns and packaging, and a Bacardi+  ready-to-drink premixed cocktail that the company started selling in Asia this year.

But wait, there’s more! How about a 2012 yearbook that notes such things as “the cost of a gallon of gas, list of top music downloads, (and) national news headlines” so whoever is studying this capsule 50 years from now can get a sense of what life was like way back in the ancient times of 2012 when people still had to use their legs to get from one place to another?

“All of us at Bacardi, including our nearly 6,000 employees, are honored to share our history and legacy with consumers and customers around the world,” said Facundo L. Bacardi, great-great grandson of Bacardi founder Facundo Bacardí Massó. “We’ve been equally thrilled that so many have embraced our truly one-of-a-kind story of a brand, family and company. Consumers really connect with our heritage because they love our authenticity and understand the Bacardi legacy that began 150 years ago.” That may also be because people like the taste of their rum.

Of course Bacardi has made some good decisions along the way and the company now has about 200 other alcohol brands, including Grey Goose vodka, Dewar’s blended Scotch whisky, and Bombay Sapphire gin. So company parties are likely very enjoyable affairs. It’s anyone’s guess how many of the current crop of workers will still be with the company when the great unveiling occurs 50 years hence.

posted by: Tyler Durden
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labels: Dining

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