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February 25, 2013

Rihanna Scores Makeup Deal With Mac Cosmetics

by Alison Moss


What a wonderful way to bring in your birthday if you are a beauty lover. Last week was Rihanna’s 25th birthday and it was revealed that the megastar inked a deal with MAC Cosmetics to create an exclusive line that will launch later this year. This is huge for the uber creative Rihanna who just launched her collaboration with River Island that previewed the week before.

The Mac Cosmetics line will feature an entire collection that is inspired by Rihanna including lipstick, eyeshadow, brushes and more with new products launching as the year goes on! Riri announced the news on Twitter on Feb. 20th.

She tweeted, “That’s right baby, I’m a #MACgal now! Get into it, package designed and products created from scratch by yours truly! Thanks to the EPIC team at #MAC for giving me the opportunity to play and share my favorite sh*t with my fans and yours.”

In an exclusive interview with Women’s Wear Daily, Rihanna gushed:

“When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

The first product that will become available will be a red lipstick called RiRi Woo. It will be available in a MAC pop-up shop on May 4th and 5th, when Rihanna’s tour brings her to the Barclays Center in Brooklyn, NY.

Rihanna joins the list of entertainment royalty to get her own makeup collection with MAC. We look forward to seeing Rihanna collaborating on more beautylicious ventures. We will keep you updated as more is revealed about the launch.

posted by: Alison Moss
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