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March 14, 2013

J.Crew Launches “Holy Jackets” Short Film

by Tyler Durden

J. Crew | Vitale Barberis Canonico | Biella

J.Crew launched a short film on their website which tells the storied Italian mills that produces fabric for their Ludlow suit. Their team traveled to the foothills of the Alps, in the Piedmont region of Italy’s Vitale Barberis Canonico mill to learn how the intersection of family, tradition and passion creates a suiting fabric tailor-made for our Ludlow suit. The film highlights their appreciation for design, quality, heritage, artistry and the people who bring our designs to life.  Francesco Barberis Canonico, the charismatic scion of this family business narrates the piece. Watch below.

posted by: Tyler Durden
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