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April 24, 2013

Nike, adidas, New Balance and PUMA Team Up for Boston


Boston garnered the world’s attention and sympathy in what should have been a day of celebration for runners in the events of what took place on the day of this year’s Boston Marathon. While the motives are still unclear, what is for sure is that the events of that day have unified not just Bostonians but people all over the world. Particularly poignant, and moving, is news that Nike, adidas, New Balance, and PUMA have teamed up to present a unified front. Whether this entails a full campaign or just the image is still unclear, but its nice to see several competing companies set aside their differences for the city of Boston and the world of sports in general.

posted by: Limité Staff
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