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June 10, 2013

Coca-Cola Introduces Bottle Made From Ice

coca-cola-ice-bottle-2013

There’s no better way than to enjoy Coca-Cola than it being ice cold but the brand has literally taken that concept to the next level and brought it to life. With this in mind, a recent ad campaign in Cartagena, Colombia literally drives home this point with the creation of the Coca-Cola Ice Bottle. The ad depicts thirsty beach-goers receiving samples of Coca-Cola but instead of the plastic or glass bottles, the carbonated drink is served in a bottle made from ice.

To keep your hands from getting frost bit while holding the bottle, there’s a red band that doubles as a keepsake bracelet. With summer almost in full swing, this seems like a practical ec0-friendly beach solution because the bottle melts away after use. It’s sure an interesting packaging alternative who knows  this summer we may see a roll-out of bottles taking place.

posted by: Limité Staff
to a friend
labels: Dining

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