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June 25, 2013

Shake Shack & Five Guys Get Ready to Take Burger Battle to UK


While Americans are celebrating America’s birthday on the Fourth of July, some Londoners will be taking part in the opening of a new burger war between two big American brands.

Shake Shack and Five Guys are both set to hold celebratory kickoffs in their new Covent Gardens locations on July 4, just five minutes’ walk from each other. The pair will be vying for the same clientele and likely the same real estate as each brand looks to expand further into the UK, according to Bloomberg.

“We’ve set up a British company and we would never have decided to come here if we didn’t believe that if we do our job, the market could support a minimum of three,” Shake Shack founder Danny Meyer told Bloomberg. His brand has locations in six states in the US and international locations in the Middle East and Turkey. Five Guys is fittingly planning to open five locations in London before expanding further into the UK.

According to Zagat, Shake Shack isn’t importing any ingredients overseas for its new locations, using Scotch beef for the burgers and pork from pigs raised in the Scottish Highlands. However, Five Guys may one-up Shack’s local ingredients with the fact that it doesn’t charge for its multitude of toppings. Either way, it’s sure to be an exciting run for the premium burger crown.

posted by: Limité Staff
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