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June 4, 2013

Sunspel Launches First U.S. Pop Up Shop and Special Edition Prints

by Tyler Durden

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On Saturday, June 1st, British heritage brand Sunspel opened its first U.S. pop up shop inside the NYC directional menswear store C’H’C’M’. The pop up will feature an unparalleled assortment of Sunspel’s products including its classic Riviera polos, t-shirts, cashmere sweaters, new swim shorts, and undergarments. Additionally, Sunspel teamed up with designers from House Industries and artists Jon Contino and Jen Mussari to create several special designs that will be custom printed during the shop launch on June 1st.

In celebration of its first pop up shop in the U.S., Sunspel consulted with three American artists to design limited edition graphics that will be available on its classic t-shirts and boxer shorts. The direction was fairly simple — each artist was instructed to create a design based on their interpretation of a British icon and were given vintage Sunspel advertisements for inspiration. Each limited-edition print will be for sale over the duration of the pop up.

Sunspel Pop-Up at C’H’C’M’
2 Bond Street (between Broadway and Lafayette) New York City
Saturday, June 1st through Sunday, June 23rd
12 pm – 4 pm

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posted by: Tyler Durden
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labels: Fashion

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