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August 26, 2013

Norse Project AW2013 Lookbook


Autumn/Winter 2013 sees Norse Projects strike out in new directions, while evolving and improving signature pieces. The collection coheres as a whole around the core Norse design ethos of functionality and minimalism but is presented as 3 distinct segments; Technical, formal and casual. Using the best possible materials for the job equips the wearer with all they need for everyday life.


The new technical segment uses technologies including waterproof and breathable shell fabrics and recycled polyester fleece from Polartec, lightweight down, Primaloft thermal insulation and Coolmax jersey base layers. Not strictly geared toward sport or casual wear, this segment has been designed to offer pinpoint protection and kaleidoscopic variety, adaptable with layering to any climate and environment.


The formal segment distills archetypal menswear shapes and styles in classic or muted colours while focusing on special material and construction techniques. Applying new technology to classic tailoring has resulted in hybrid outerwear styles that combine natural fabrics with waterproof and breathable membranes as well as taped seams to create traditions of the future.


The casual segment of the collection showcases timeless menswear styles with references drawn from military surplus, college sportswear and Danish nautical life. Natural fabrics and soft washes create comfortable everyday favorites that develop their own character over time. Organic colors, cottons, untreated wools, American selvedge denim, light cotton down jackets and Scandinavian fair isle patterns combine to make quality staples in a wide yet harmonious range of patterns and colors.

posted by: Limité Staff
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